Roots in Textiles
Began entrepreneurial journey in Surat with Vaibhav Fashions (Textiles), the ancestral family business dealing in sarees and dress materials.
Roots in Textiles
Began entrepreneurial journey in Surat with Vaibhav Fashions (Textiles), the ancestral family business dealing in sarees and dress materials.
Nationwide Expansion
Scaled textile trade across India, building strong distribution networks in the East, West, North, and South.
Foray into Jewellery
Ventured into diamond jewellery manufacturing in Surat, later formalized as Suhani Jewels which is now led by Mr. Apurva Agarwal (brother).
Launch of Parishkaara Jewels
Established Parishkaara Jewels, specializing in silver and imitation jewellery, with manufacturing in Kolkata which is still managed by Ms. Ankita Agarwal (wife).
Birth of Cheers Events
Exited textiles and jewellery to found Cheers Events, an experiential event company created to fill a gap in India’s wedding and corporate industry with creativity, scale, and meaning.
Building the Foundation
Transitioned fully into the events space, expanding offerings across weddings, social celebrations, and corporate events.
First International Wedding
Expanded globally by curating the first destination wedding abroad, opening the door for international operations.
Strengthening Capabilities
Established strong expertise in destination weddings and MICE programs, cementing a reputation for execution at scale.
Industry Recognition
Acknowledged among India’s leading luxury wedding curators, expanding collaborations with top venues and partners.
Global Milestone
Achieved 1,000+ events across 20 countries and 62 cities, entertaining more than 500,000 people.
Incubation of Ovalstars
Conceptualized Ovalstars, a global entertainment marketplace. Initiated product framework and artist curation.
Launch of Cheers Trips
Formally introduced Cheers Trips, transitioning from support services into a curated travel ecosystem. Here
Travel Innovation
Rolled out pre-purchased flight deals and concierge-style holidays at Cheers Trips. Strengthened a global partner network.
Beta of Ovalstars
Launched the beta version of the Ovalstars portal, testing functionality and onboarding early talent.
Official Ovalstars Launch
Unveiled Ovalstars publicly, onboarding the first wave of artists and enabling bookings on the platform.
Unified Cheers Group
Integrated Events, Travel, and Entertainment into Cheers Group, a unified experience ecosystem. Introduced sustainability practices, including eco-friendly weddings and responsible tourism.
Expanding Global Impact
Pursuing further international expansion while advancing industry leadership through initiatives like SGEMA EVOLVE 2025, positioning Cheers Group as one of India’s most trusted experience creators.